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Why Lindt? …Because here I make a difference and that’s sweet. James, Area Manager

Brand Manager

Job ID 100219

Location Feltham, England


A little bit about Lindt

We are a premium chocolate manufacturer established in 1845 operating in over 86 countries around the World. Guided by our Global purpose to Enchant the World with Chocolate and UK vision of Creating Moments to Make Everyone Feel Special, we have around 400 team members in the UK across our Head Office, Retail, and Field Sales divisions. We are a Top 20 Great Place to Work and are proud of our incredible people, our unique values-led culture and our iconic market leading brands such as LINDOR & GOLD BUNNY.

We’re also proud of being one of the few ‘bean-to-bar’ chocolate makers in the world, where we control every step of our chocolate production.

How you could help us to Enchant the World with Chocolate

We have an exciting opportunity where you could be a part of our incredible team.

In this role you will be responsible for managing the Lindt CLASSIC RECIPE and Other Bars portfolio and marketing plans to deliver all business and marketing objectives and reports to the Senior Brand Manager, Bars.

We are excited to be recruiting for a Brand Manager on Classic Recipe and other Bars. Classic Recipe is the latest Lindt brand entering the UK market, launched in 2021 with the ambition to become the fourth key franchise at Lindt UK and on a mission to increase our share of the milk bars market. With your help, we are excited to make this ambition a reality.

Key Responsibilities include:

Portfolio Management

  • Leads the development of new and innovative products from insight to launch: from P&L to execution (including supplier briefings, project proposals and relationships with factories, cost & feasibility, artwork management and all internal alignments)
  • Leads the innovation pipeline in collaboration with the SBM, Category Strategist and Business Intelligence team, in line with the five-year plan vision
  • Leads the range delists and priority recommendations supported by Category Management

Marketing Plans and Activation

  • Leads certain communication, advertising and creative projects ATL and BLT in collaboration with the SBM
  • Leads the execution and implementation of brand plans, campaigns and activations in collaboration with Customer Marketing, working closely with multiple agencies.
  • Sets up clear KPIs, analyse activities, and propose adaptations to the brand plan when performance is not met or when alternative activities are seen to deliver better results
  • Budget and P&L Management

Ongoing Business Analysis

  • Supports SBM on reporting for monthly Product Management Review (brand input to monthly business process) and coordinate brand champions across functions (sales, shopper, supply, finance)
  • Ongoing analysis of Lindt bars portfolio’s performance using internal and external data, identifying issues and opportunities in the market to ensure targets are achieved (NTS/GP/Market Share/Penetration)

Lead Brand Planning:

  • In collaboration with the SBM, lead the development of the growth strategy through analysing key internal data (NTS & GP) and market dynamics (brand performance indicators such as market share, VOD, AUP, penetration etc.), drawing insightful conclusions to support brand planning
  • Contribute to Y+3 portfolio and brand plan, developing 360 multi touch points strong brand equity activation plan with alignment with International Marketing
  • Deliver contribution in line with process communicated by Management on time

Develop Consumer & Competitor Insight

  • Propose and lead research projects to gain consumer insights with clear action standards, working closely with the Business Intelligence team.

Other Responsibilities:

  • Expected to take additional ‘champion’ lead for ad-hoc or ongoing projects

What experience you’ll bring

  • Previous experience at Brand Manager level within a large FMCG Company, experienced in analysing data (Kantar, Nielsen/IRI, Internal data such as Cognos)
  • Strong interpersonal skills and collaboration skills with excellent written and oral communication and presentation skills
  • A team player with experience of working cross-functionally with good networking and relationship management skills
  • Analytical skills and strategic ability
  • Well organised, able to multi-task with extensive project management experience.
  • Result and solution oriented
  • Creative and entrepreneurial
  • Experience of managing a P&L
  • Ideally, educated to degree level or equivalent
  • Ideally premium brand sensitivity
  • Microsoft office skills – Experienced and proficient at a high level in Excel, PowerPoint and Outlook

Being yourself every day

We want everyone at Lindt feel safe to be themselves, ensuring they are empowered, represented, celebrated and included in our workplace. You’ll notice this throughout the recruitment process; in our ‘dress for your day’ policy and through our proactive DE&I strategy.

Living our values everyday

At Lindt UK, our values guide us in everything we do. Being Passionately Lindt, Always Evolving, Building Real Relationships, Acting Responsibly and Making An Impact are an integral part of life here at Lindt.

What you can expect from us

In return for everything that you’ll bring, we can offer you an exciting role in a fast-growing organisation, where we’ll provide an environment where you will thrive, feel supported and fulfil your career aspirations. As well as supporting your physical and mental wellbeing, as part of our offering, you will receive a competitive compensation and benefits package including; competitive salary, bonus, pension, life cover, chocolate allowance; chocolate give-aways, chocolate discount, £100 personal incentive, birthday day off and so much more!

Where you’ll be based
This role is based in Feltham, London (Hybrid Working: in the office 60% and WFH 40%).


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